For gym and studio owners...
We help gym owners scale by adding our FO60 Six-Figure System into their gym.
Complete The Form Below To Apply To Learn More About Our FO60 Six-Figure System
THE PROBLEM
YOU'RE FIGHTING OVER THE SAME MEMBERS AS EVERYONE ELSE
Every gym in your area is competing for the same 25-45 year old demographic. So, you left feeling frustrated because your gym isn't growing like it should.
REVOLVING DOOR
You're losing 5-10+% of your members every month. For every new sign-up, someone else is cancelling which is why you're not growing.
MORE COMPETITION
Every gym, studio, and app is targeting the same demographic. Everyone is fighting over the same people.
REVENUE CEILING
You've maxed out your current market. Growth has plateaued and you need a new lever to pull.
THE SOLUTION
INTRODUCING THE FIT OVER 60 SIX-FIGURE SYSTEM
Instead of fighting harder for the same audience, add a done-for-you program that taps into a completely untouched market. One where the members stay nearly 3x longer than your typical client.
HOW IT WORKS
STEP 1 | BUILD
We help you build your Fit Over 60 program, customized to your gym's training style, whether that's large group, small group, or personal training. The programming, the structure, the systems... all done for you!
STEP 2 | ASSETS
We create all your marketing assets and build your launch campaign designed to fill your program with 20+ new paying members after just your initial Launch, and keep growing from there.
STEP 3 | DONE-FOR-YOU LAUNCH
Our team executes the entire launch for you, running the ads, generating the leads, following up, and booking appointments. You focus on coaching. Our systems fill the room.
THE OPPORTUNITY
THE DEMOGRAPHIC YOUR COMPETITORS ARE IGNORING
While every gym fights over the same 25-45 year olds, the 60+ population is the wealthiest, fastest-growing, and most underserved demographic in fitness.
70%
Of All US Wealth
Households over 50 control nearly two-thirds of all wealth in the country
45%
Of All Consumer Spending
Because they hold the majority of the wealth, they account for almost half of consumer spending.
71.6M
Americans 65+ by 2030
The fastest-growing demographic segment, expanding 14.2% in just 5 years
$28B
Active Aging Fitness Market
Projected to double from $14B to $28B by 2033 — growing at 7.8% per year
FAQ
WHAT KIND OF GYM DOES FIT OVER 60 WORK WITH?
With Fit Over 60 you are mainly working on building strength with clients. Therefore any large group, small group, or PT gym/studio can run this program. This can be a boot camp, CrossFit box (or similar modality), any gym with space and basic equipment. You can't run this program in a pilates, yoga, spin studio, etc.
What does launching fit over 60 look like?
To start, we will work together for 16 weeks. The first 4 weeks is installing the systems and you learning how to run the program in your gym. Then, in the next 12 weeks, we launch the program and get you your first 20 FO60 members. This alone will add $4000/month or $48,000 annually to your gym.
What happens after the 16 weeks?
After the initial launch, you will want to continue to grow this program due to the fact that FO60 members have a much higher LTV and are more profitable then "regular" clients. After the 16 weeks, you can either continue to work with us to help you get to 40, 80, even 100+ clients. Or, you can choose to continue to grow the program on your own.
DO I NEED ANY SPECIAL EQUIPMENT?
Nope! Just the basics (dumbbells, kettlebells, etc.).
WHAT KIND OF RESULTS CAN I EXPECT?
Results vary depending on area, effort, application and background. That said, we guarantee we will get you to at least 20 FO60 clients. From there, the sky is the limit. As of right now, across all the gyms we work with, the average size of their FO60 program is 73 (that is $15,330/month or $183,960 annually).
Outside of the investMENT in the program, do I need to pay for anything?
Yes. You need to be able to spend at least $20/day on ads. Most of our clients spend closer to $50/day so they can grow the program faster. You will find that paid ads for the 60+ demographic work much better than normal. Other than that, you don't need to pay for anything.